Average Daily Rate 1 story

Average Daily Rate is a hotel-market measure that tracks the average room revenue earned per occupied room. In Las Vegas it is useful for understanding how events, seasonality, conventions and changes in room supply affect pricing power across the market.

Data stories compare new ADR releases with occupancy, visitation and major demand drivers rather than presenting the number in isolation. The metric is also used to explain why room prices can move sharply during particular weekends or periods.