Area15 Adds Omega Mart, Universal Horror Unleashed, and More to Its Expanding Lineup

Area15 Adds Omega Mart, Universal Horror Unleashed, and More to Its Expanding Lineup Vegas Report © vegas-report.com
Area15 Adds Omega Mart, Universal Horror Unleashed, and More to Its Expanding Lineup © vegas-report.com

Area15 in Las Vegas has grown into a multi-attraction destination, now featuring Universal Horror Unleashed and the Museum of Ice Cream alongside Omega Mart. Most experiences are included with a multi-day pass.

Area15 has grown from a single attraction into a sprawling entertainment complex, now large enough that most visitors need a multi-day pass to see everything. The Access Level 4 pass covers nearly all experiences except Universal Horror Unleashed, giving guests three days to explore. Universal Horror Unleashed uses its own ticketing system, offering one-time entry to each haunted house and access to themed zones, separate from the standard Area15 pass, according to public ticketing information.

Omega Mart, the original anchor, is still the centerpiece, with its surreal grocery aisles and hidden doors leading to Meow Wolf’s interactive art maze. The Museum of Ice Cream brings a lighter touch, with 14 installations, a sprinkle pool, and the Golden Scoop Buffet, which claims to be the world’s largest all-you-can-eat ice cream setup.

Universal Horror Unleashed adds a darker element, with four haunted houses—Universal Monsters, The Texas Chainsaw Massacre, Scarecrow: The Reaping, and Blumhouse’s The Exorcist: Believer—spread across a 110,000-square-foot warehouse. Each house uses movie-style sets and 4K surround sound. The venue also has four themed bars and restaurants. Universal Horror Unleashed marked its first anniversary in Las Vegas in September 2026 and is now one of Area15’s main draws, as noted by the Las Vegas Review-Journal.

The John Wick Experience puts guests inside the world of the film series, with 12 rooms in the Las Vegas Continental, interactive missions, and two themed bars: the Continental Bar and the Unseen Bar.

Other Experiences and Rides

Oddyssey Manor, intentionally misspelled, offers a cocktail or mocktail experience with circus acts and eccentric characters. For thrill-seekers, the Eye Dropper ride stands 200 feet tall and reaches speeds up to 36 mph, with forces from 4.0 to -1.2 times gravity. Liftoff starts at a bar and rises 130 feet for views of the valley.

Darkfield’s audio-driven shows take place in pitch-black shipping containers, simulating airplane cabins, séances, and clinical settings. The Great Big Game Show puts guests on stage for trivia and speed-based mini-games. The Escape Game offers multi-room escape adventures for up to eight players, with scenarios like Prison Break and Cosmic Crisis.

Games, Tech, and Interactive Quests

Area15’s tech attractions include AR Dodgeball, the Birdly flying simulator, VR game Bot Breach, Grand Prix Racing Sim, and the Vortex Rover rescue mission. Classic and modern arcade games are found at Asylum Bar + Arcade, Brainstorm, Bullseye Social, Fantasy Claw Arcade, Five Iron Golf, Game Depot, and Laser Maze.

For those interested in Area15’s backstory, Art Quest, Origin Quest, and Particle Quest explore the venue’s mythology. Art installations like Museum Fiasco and Wink World add to the visual mix, while rides such as Haley’s Comet and Looper round out the options.

Visitor Info and Passes

With so much now under one roof, the Access Level 4 pass gives guests three days to experience nearly everything except Universal Horror Unleashed, which requires its own ticket. The sheer number of attractions makes it unlikely that most visitors can see everything in a single day.

Area15’s growth comes as Las Vegas continues to add new entertainment options beyond casinos and traditional shows. The venue’s mix of immersive art, themed experiences, and interactive tech reflects a broader trend in the city to attract new audiences. Other venues and brands are also expanding in Las Vegas, as recently reported.

Area15’s approach—combining large-scale art, themed spaces, and hands-on attractions—has set a new standard for Las Vegas destinations. The team behind Area15 has said, "We want to keep building," and recent expansions show that growth is still a priority. For visitors looking for something different from the usual Strip experience, Area15 now offers a wide range of options and rewards those who come back to explore more.