Hundreds of collector vehicles and vintage automobilia will cross the block at the Barrett-Jackson 2026 Las Vegas Auction from September 10 to 12 at the Las Vegas Convention Center West Hall, with live coverage and fan experiences throughout the event
Barrett-Jackson’s 2026 Las Vegas Auction is set to transform the Las Vegas Convention Center West Hall into a high-stakes automotive arena, with hundreds of collector cars and rare automobilia drawing bidders, fans, and industry insiders from across the country. The three-day event, running September 10–12, is not just a sale—it’s a full-scale entertainment experience with live TV coverage, sponsor showcases, and interactive fan zones.
For those who want a first look at the lineup, the action starts early. On September 9, credentialed guests age 18 and up can access Bidder Preview Day inside the West Hall, while invited guests gather at LIV at Fontainebleau for the Opening Night Cocktail Reception. These pre-auction events set the tone for a weekend where access and exclusivity are as prized as the vehicles themselves.
What to Expect at the Auction
Each morning from Thursday through Saturday, the gates open at 8 a.m., unleashing a steady flow of car enthusiasts into the food courts, Exhibitor Marketplace, and sponsor displays. The Barrett-Jackson Fan Zone offers a central hub for visitors to pick up their Experience Passport, watch the auction on a big screen, and explore displays from the Formula 1 Las Vegas Grand Prix and Las Vegas Motor Speedway. The Fantasy Bid contest, presented by Dodge, runs online throughout the event, with a grand prize vehicle on display for those hoping to test their automotive instincts.
The Automobilia Auction kicks off daily at 9 a.m., featuring rare signs, collectibles, and memorabilia before the main event: the Collector Car Auction, which begins at 11 a.m. and continues until the final gavel each day. Adam’s Polishes Detailing Clinic offers a hands-on session in the Exhibitor Marketplace from 2 to 3 p.m., giving attendees a chance to pick up professional tips for keeping their own vehicles in top shape.
How to Watch and Participate
Barrett-Jackson’s Las Vegas event is designed for both in-person and remote audiences. The entire auction streams live on the Barrett-Jackson Livestream and YouTube channel, with additional coverage on FYI and HISTORY. Thursday and Friday’s main auction hours air on “Barrett-Jackson LIVE” on FYI from noon to 6 p.m., while Saturday’s broadcast moves to HISTORY for the same time slot. International viewers can tune in via the YouTube channel, which includes commentary during the FYI broadcast window. Encore presentations of “Barrett-Jackson LIVE” run nightly on FYI from 6 p.m. to midnight.
For those on-site, each day ends with a commemorative poster giveaway and a photo opportunity on the auction block, with a new design available daily in limited quantities. The event’s schedule is tightly packed, but the organizers have built in opportunities for fans to engage, learn, and take home a piece of the experience—whether that’s a poster, a collectible, or a winning bid.
Las Vegas Impact and Visitor Logistics
The Barrett-Jackson Auction is more than a car sale—it’s a magnet for automotive tourism and a showcase for Las Vegas as a destination for major events. The West Hall’s central location at the Las Vegas Convention Center makes it accessible for both locals and visitors, with ample parking and proximity to the Strip’s hotels and attractions. The event’s integration with local motorsports brands and the presence of sponsor activations reflect the city’s growing profile as a hub for automotive culture and entertainment.
With the auction’s blend of high-value vehicles, live entertainment, and interactive experiences, Barrett-Jackson continues to leverage Las Vegas’s infrastructure and visitor appeal to create a spectacle that goes beyond the auction block. The real winners are the fans and collectors who get direct access to rare vehicles and the energy of a live, televised event in the heart of the city. Barrett-Jackson’s formula is clear: combine exclusivity, spectacle, and access, and Las Vegas delivers the perfect stage.
