Marathon Burger, the Los Angeles smashburger brand founded by Samiel “Blacc Sam” Asghedom, is expanding to the Las Vegas Strip with its first ever 24 hour drive thru location. The opening date has not yet been announced.
Marathon Burger is set to make its Las Vegas debut with a move that will reshape late night dining on the Strip: the Los Angeles based smashburger brand will open its first ever drive thru, operating 24 hours a day, directly on Las Vegas Boulevard. This marks a significant expansion for the fast growing chain, which has built a loyal following in Southern California since its 2024 launch.
Unlike its California locations, which operate as traditional diners and walk up counters, the Las Vegas outpost will introduce a drive thru format for the first time. This operational shift is designed to meet the nonstop demand of the Strip, where foot and vehicle traffic rarely slows and late night food options are a competitive battleground.
Brand Roots and Expansion
Marathon Burger was founded by Samiel “Blacc Sam” Asghedom, brother of the late Nipsey Hussle, alongside family and business partner Casey Parker. The concept is rooted in community and the legacy of The Marathon lifestyle brand, with a focus on smashburgers that underwent a year of daily recipe testing before launch. The first pop up appeared in October 2024, followed by a permanent location at 7507 Melrose Ave in Los Angeles in March 2025. Since then, the brand has added three more California locations, including a streamlined menu spot near Venice Beach.
Las Vegas will be the first market outside California for Marathon Burger, and the Strip location signals a calculated bet on the city’s round the clock visitor flow. The company has not yet confirmed the exact opening date or the specific address, but the announcement was made by Asghedom during an appearance on Brown Bag Morning 106, as highlighted by Power 106.
What Sets the Las Vegas Location Apart
The Las Vegas Marathon Burger will be open 24 hours and feature a drive thru, a first for the brand. This move is tailored to the Strip’s unique rhythm, where demand for quick, high quality food peaks well past midnight. The drive thru format is expected to attract both locals and tourists seeking a fast, reliable option after shows, events, or late shifts.
Menu details have not been released, but the brand is known for its classic smashburgers and themed meals, with a reputation for consistency and crowd pleasing flavors. The company’s food truck slogan, “So good, you’ll double up,” hints at the confidence behind the menu’s appeal.
Las Vegas Restaurant Openings Continue
The arrival of Marathon Burger adds to a wave of new restaurant activity on the Strip and across the Las Vegas Valley. As reported in recent coverage, national brands and independent operators alike are targeting high traffic corridors, betting on the city’s sustained tourism and local demand.
Marathon Burger’s expansion is also notable for its connection to Nipsey Hussle’s legacy, extending The Marathon brand’s influence from music and apparel into the culinary world. The team’s approach—testing recipes daily for a year before launch and focusing on community engagement—has differentiated the brand in a crowded fast casual market.
What Happens Next
While the company has not responded to requests for additional details or a confirmed opening timeline, the announcement alone has generated anticipation among both Las Vegas locals and visitors. The Strip’s late night dining scene is notoriously competitive, and a 24 hour drive thru from a buzzy Los Angeles brand is likely to draw immediate attention once doors open.
Marathon Burger’s calculated entry into Las Vegas, with a format tailored to the city’s nonstop pace, signals a new phase in the Strip’s fast casual evolution. Rather than chasing hype, the brand is leveraging its tested menu and community driven ethos to carve out a distinct position. If the execution matches the ambition, Marathon Burger could quickly become a staple for Strip workers, tourists, and anyone craving a late night smashburger without leaving their car.
