Popilush will open its new flagship store at Fashion Show Las Vegas on September 18, 2026, bringing its shapewear-focused clothing to a busy Strip shopping center and offering special deals for early shoppers.
Popilush is moving its flagship store to the Las Vegas Strip, with an opening set for September 18, 2026, at Fashion Show Las Vegas. The new location at 3200 Las Vegas Blvd. S., Suite 2055, is a relocation rather than the brand’s first Las Vegas store, and reflects Popilush’s plan to grow its presence in one of the city’s busiest retail areas.
The store will be next to brands like Louis Vuitton, Tory Burch, and Swarovski. At about 1,225 square feet, the space is designed to highlight Popilush’s size-inclusive clothing and includes a dedicated area for trying on new arrivals. The company is focusing on in-store experience to stand out in a crowded retail market, according to a Futunn press release summary.
What shoppers can expect
The store will carry Popilush’s best-selling dresses, bodysuits, shapewear, and everyday basics. The layout is set up for browsing, with areas for styling and merchandising that encourage customers to explore new collections and find outfits for different occasions. Popilush’s main idea—fashion with built-in shapewear—aims to offer comfort and confidence without giving up style.
To celebrate the opening, Popilush will offer $30 off purchases of $150 or more and $50 off purchases of $250 or more through September 20, 2026. These promotions are meant to bring in shoppers and introduce new customers to the store, as confirmed by the company and industry news sources.
Why Fashion Show Las Vegas?
Fashion Show Las Vegas is one of the Strip’s largest shopping centers, with over 250 stores and more than 30 places to eat. Its location and mix of tenants attract both tourists and locals, making it a busy spot for shopping, dining, and entertainment. Industry reports describe the center as a major retail hub, which helps explain why Popilush chose it for its flagship move.
Luran Hou, Popilush operating partner, called the relocation a chance to reach more customers when they are looking for fashion that fits their plans. While the full text of Hou’s statement is not available from independent sources, the move is expected to increase walk-in traffic and introduce Popilush to shoppers who may not know the brand from online.
About the brand
Popilush was founded by CEO Eve DeMartine, who was named to the 2025 Inc. Female Founders 500 list. The brand’s slogan, "It all starts inside," reflects its focus on body positivity and self-acceptance, offering clothing designed to enhance rather than change. Popilush’s products include dresses, bodysuits, activewear, intimates, and workwear, all aimed at making wardrobe choices easier for women with busy lives.
For updates, new product launches, and store promotions, Popilush invites customers to follow @popilush_lasvegas on Instagram and TikTok. The main account, @popilush, also shares broader news and style ideas.
Las Vegas retail trends
The Strip’s retail scene is changing, with brands like Popilush choosing high-visibility locations to reach both locals and visitors. Recent business coverage shows that competition for prime retail space is strong, especially as Las Vegas hosts major conventions and events that bring in extra foot traffic.
Popilush’s move to Fashion Show Las Vegas shows that the Strip is still a key place for brands looking to connect directly with a wide range of shoppers. With opening deals and a focus on in-person shopping, Popilush is aiming to reach both tourists and locals—a strategy that may appeal to other apparel brands considering Las Vegas for expansion.
