Boomer’s Sportsbook has secured approval to operate at Four Queens and Binion’s Gambling Hall, bringing its Nevada footprint to nearly 20 locations by year’s end as the company targets further statewide growth
Boomer’s Sportsbook is set to increase its presence in downtown Las Vegas after receiving unanimous approval from the Nevada Gaming Commission to operate at Four Queens and Binion’s Gambling Hall. These additions will mark the 15th and 16th Boomer’s-branded sportsbooks in Nevada, with the company aiming to reach 20 open locations statewide by the end of 2026.
Joe Asher, who leads Boomer’s Sports Book LLC, told regulators that the company continues to seek new opportunities across Nevada. While a 17th location is temporarily closed, Asher said the company’s expansion map still has “white spots” he hopes to fill. The most recent licensing at Longstreet Inn in Amargosa Valley has been delayed by ongoing government inspections, but Asher remains optimistic about further growth.
Commissioners Praise Expansion Strategy
During Thursday’s hearing, Nevada Gaming Commission members commended Asher’s approach and the company’s rapid expansion. Chairwoman Jennifer Tagliotti noted the commission’s support for Boomer’s ongoing efforts. Asher emphasized that Boomer’s will continue to focus on price competitiveness, including the return of reduced -105 pricing on all NFL games, as part of its strategy to attract bettors in a crowded market.
Downtown Las Vegas Sees More Sportsbook Activity
The addition of Boomer’s Sportsbook at Four Queens and Binion’s Gambling Hall further strengthens downtown Las Vegas as a hub for gaming and sports betting. Both properties are located along Fremont Street, an area that has seen renewed investment and activity from operators seeking to capture both local and visitor traffic. The move comes as other downtown properties, such as Circa, continue to invest in their gaming and hospitality offerings.
Other Regulatory Approvals and Hospitality Moves
In the same session, the commission approved a $290 million refinancing package for Circa Hospitality Group, which operates Circa, the D Las Vegas, and Golden Gate Hotel and Casino. The financing includes a $190 million revolving credit facility and a $100 million term loan, which will be used to furnish rooms at Circa that were left unfinished when the property opened in October 2020.
Key executive and employee licenses were also granted to Andy Meese, senior vice president and general manager of Park MGM LLC; Robert Amerine, senior vice president and chief financial officer of Wynn Las Vegas LLC; and Michelle Ruffin-Stein, vice president of Circus Circus LV LLC. Meese, a longtime MGM Resorts International executive, and Amerine, who joined Wynn Resorts in 2017, both outlined their backgrounds and responsibilities to the commission. Ruffin-Stein, who has spent over three decades with Marriott, will continue to serve as general manager of the Wichita Marriott and will not relocate to Las Vegas.
Downtown and Strip Hospitality Remain in Focus
The latest approvals highlight the ongoing evolution of downtown Las Vegas and the Strip, as operators invest in new amenities and leadership to remain competitive. The commission’s actions follow recent development news, including Bally’s Corp. preparing to launch the first phase of its $1.1 billion mixed-use project at the former Tropicana site, as reported in coverage of Bally’s Ballpark project.
With Boomer’s Sportsbook targeting 20 Nevada locations by year’s end and other operators investing in property upgrades and executive talent, both downtown and the Strip are poised for continued change as the state’s gaming and hospitality landscape evolves.
