PopUp Bagels will open a new location at Montecito Marketplace in Centennial Hills by the end of 2026, expanding its Las Vegas Valley presence with a focus on whole-bagel packs and specialty schmears.
Construction is already underway for PopUp Bagels’ next Las Vegas Valley outpost, with the brand targeting a late 2026 debut at Montecito Marketplace in Centennial Hills. The new shop, located at 7150 N. Durango Drive, marks a strategic push into the northwest, signaling that the East Coast-born bagel chain is betting on continued demand for its distinctive approach to bagel service in Southern Nevada.
Unlike traditional bagel shops, PopUp Bagels has built its reputation on selling hot, whole bagels in packs, paired with rotating specialty cream cheese schmears. There are no pre-sliced bagels, no sandwiches, and no single-bagel sales. Instead, customers are encouraged to “grip, rip, and dip” straight from the bag—a model that has set the brand apart since its pandemic-era beginnings in Westport, Connecticut.
What Sets PopUp Bagels Apart
PopUp Bagels’ expansion comes at a time when Las Vegas continues to attract national food brands seeking to carve out a niche in a crowded dining landscape. The company’s formula is simple but deliberate: high-quality dough, a meticulous proofing process, and a focus on texture—crispy crusts with soft, airy centers. The menu features a rotating selection of bagel flavors, including everything, plain, sesame, poppy, salt, and cinnamon raisin, but always in whole-bagel packs, never as individual units or sandwiches.
Franchisees Raffi Babaian and Gary Rubenyan are leading the Centennial Hills project, according to the PopUp Bagels team. While an exact opening date has not been finalized, the company has confirmed its intention to open before the end of 2026, pending construction progress and permitting. The move follows the recent launch of a Henderson location, further cementing PopUp Bagels’ commitment to the Las Vegas Valley.
Las Vegas Valley Expansion and Local Context
PopUp Bagels’ journey from a Connecticut pop-up to a national chain has been rapid. Since its founding by Adam Goldberg in 2020, the brand has grown to nearly 50 locations across the country, including a recent entry into Texas. The Las Vegas Valley, with its diverse neighborhoods and growing appetite for specialty food concepts, has proven fertile ground for expansion. The Centennial Hills location will join a roster of new retail and dining arrivals in the area, echoing the kind of neighborhood growth seen with other recent openings such as those reported earlier in East Las Vegas.
PopUp Bagels’ CEO Tory Barlett has not commented publicly on the specifics of the Centennial Hills opening, but the company’s website emphasizes a mission rooted in “passion and dedication” to bagel craft. The absence of sandwiches and the insistence on whole-bagel packs are not just quirks—they are central to the brand’s identity and operational model, which has resonated with customers seeking a different kind of bagel experience.
What to Expect at Montecito Marketplace
When the new PopUp Bagels opens at Montecito Marketplace, customers can expect the same streamlined service and menu that have defined the brand’s rise. Orders will be available in packs, with a selection of specialty schmears, and the shop will not offer sliced bagels or made-to-order sandwiches. The focus remains on freshness, quality, and a communal approach to eating—bagels are meant to be shared, not customized on the spot.
For Centennial Hills residents and visitors, the arrival of PopUp Bagels adds another option to the area’s evolving food scene. The brand’s expansion strategy is clear: target neighborhoods with strong growth and a taste for new concepts, while maintaining a disciplined approach to menu and service. As construction continues and the opening timeline firms up, PopUp Bagels is positioning itself as a disruptor in the local bagel market—one that is betting customers will embrace its no-frills, pack-based model over the traditional deli counter experience.
PopUp Bagels’ calculated move into Centennial Hills is more than just another chain opening—it’s a test of whether Las Vegas diners are ready to adopt a radically different approach to bagel culture. If the brand’s national momentum is any indication, the answer may well be yes, but the real verdict will come when doors open and locals decide if “grip, rip, and dip” is the new standard for bagel lovers in the Valley.
